The Best of Don Hutson

Take command of your productive life with Don Hutson's 9 Essential Skills For Success In the 21st Century!

Two 1 hour Video Tape Package

Tape 1 Content:
1A: Attitude and Motivation Make the Difference...
Motivation and Attitude Defined • Attitude Categories and Attributes • Work Ethics • Training Focus • Handling Change

1B: Sales Excellence...
Identifiable Attributes of Exceptional Salespeople • Behavior Modification • Present and Projected Self-image • Time-frames of Goals • Erasing Barriers • Bale on Motivation • The SME-I Survey • Self-fulfilling Prophecies

1C: The Attitude of Servitude...
Customer Service Miracles • The Variability of Image • The Marriott Example • Ritz-Carlton!

1D: Value-Added Communications...
Commoditization vs. Differentiation • Types of Differentiation • The Value-Price Perspective • The Jockey Story

Tape 2 Content

2A: Extraordinary Customer Service...
Why Business Fail... • The Attitudinal Continuum • "CSI" • Pareto's Law • Minimizing Customer Turnover • Drucker's Perspective • The Keith Bennett Story

2B: Needs-Analysis Communications...
The Process • Six Behaviors That Count • The Aerojet Sotry

2C: Success Through Teamwork...
Watch Your Agenda • Computer Garbage • The "Chinese Bridge" The Four Customer Types

2D: Leadership and Management Principles...
Visions and Opportunities • Tracking Trends • Leadership Defined • Advice From John Wooden

2E: Understanding and Behavioral Styles...
The Four Quadrants • Strategic Approaches • Adaptability • The Platinum Rule • Generic Adaptability